Overloading users with complexity in product design can derail their journey. The goal is to avoid cognitive overload by using progressive disclosure. Start simple, then reveal advanced features as needed
Key guidelines:
- Strip away non-essentials: keep primary screens clean.
- Gradually unveil complexity: introduce advanced use cases step by step.
- Guide the journey: build user confidence through above principles.
Remember, exceptions exist: some products, like trading software, require more complexity. But as a rule, we tend to try to do too much within our interfaces. If a flow takes longer, but the overall understandability of the screens is improved, it is better UX. There's a reason a guest checkout flow isn't completed in a single step.